Client Overview
A leading solar energy company in Canada approached Upscaled Media to tackle their lead generation challenges. Their primary goals were to:
- Generate high-quality residential solar leads.
- Maximize their return on ad spend (ROAS).
- Reduce lead acquisition costs while improving conversion rates.
Challenges
The solar industry is highly competitive, and the client faced several hurdles:
- High Ad Costs: Intense competition drove up advertising expenses.
- Low Conversion Rates: Many leads weren’t converting into paying customers.
- Inefficient Lead Tracking: The client lacked a streamlined system to nurture and follow up with leads effectively.
Our Strategy
To address these challenges, we implemented a three-pronged approach combining data-driven advertising, automated lead nurturing, and conversion optimization.
1. Data-Driven Facebook Ad Campaigns
We launched highly targeted Facebook ad campaigns designed to attract high-intent homeowners. Key tactics included:
- Custom Audience Segmentation: Targeting homeowners likely to invest in solar energy.
- Engaging Ad Creatives: Highlighting cost savings and eco-friendly benefits to drive interest.
- A/B Testing: Continuously testing ad copies, visuals, and CTAs to optimize for the lowest cost per lead (CPL).
2. Custom GoHighLevel (GHL) Funnel & Automation
We built a custom lead funnel using GoHighLevel (GHL) to streamline the lead journey and improve follow-up efficiency. The funnel included:
- Lead Capture Forms: Designed to collect essential information from prospects.
- Automated Follow-Ups: SMS and email sequences to nurture leads and reduce drop-offs.
- AI-Driven Call Tracking: Allowing the sales team to prioritize hot leads and improve response times.
3. Lead Nurturing & Conversion Optimization
To maximize conversions, we focused on:
- Automated Lead Nurturing: Keeping leads engaged with timely, personalized follow-ups.
- Funnel Optimization: Refining the funnel to improve the lead-to-customer conversion rate.
- Sales Process Streamlining: Ensuring the sales team had the tools and data to close deals efficiently.
Results
Our strategic approach delivered exceptional results:
| Metric | Result |
|---|---|
| Leads Generated | 729 |
| Ad Spend | $8,017 |
| Cost Per Lead (CPL) | $11 |
| Leads Closed | 13 |
| Lead-to-Customer Conversion Rate | 5% |
| Cost Per Converted Lead (CPCV) | $617 |
| Average Order Value (AOV) | $25,000 |
| Total Revenue Generated | $325,000 |
| Return on Ad Spend (ROAS) | 40.5x |
Key Takeaways
- Targeted Ads + Optimized Funnels = Success: Highly targeted ads combined with an optimized funnel increased conversions while reducing costs.
- Automation is Key: Automated follow-ups via GoHighLevel ensured no lead was left behind.
- Streamlined Sales Process: A well-structured sales process maximized the client’s revenue potential.
This campaign demonstrates how a strategic approach to media buying and automation can turn ad dollars into significant revenue.
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